The Power of Real Estate Networking

The Power of Networking

On January 31, 2012, in Listings, Selling, Stapleton, by John

The Power of Real Estate Networking

Last week I was working on a real estate listing, getting the home ready to hit the market by the end of the month. Inventory is down almost 40% compared to this time last year and we wanted to get this home on the market before the spring rush.

We also wanted to have everything ready in time for the monthly Stapleton REALTOR tour in which I participate, so that I could have a dozen or so of my colleagues walk through the home. I was anxious for their feedback and hopeful that one of them would have a buyer in mind.

Well, my expectations were far exceeded!

I hadn’t even put the home on the MLS and one of my fellow REALTORS sent over a client later that same evening. He also set up another showing for 8:30 the next morning. By the end of the first day I had a total of four showings, just from other Stapleton agents.

The icing on the cake was when we received an offer at approximately 11:00 PM that night. When I called my sellers the next morning they could hardly believe it, and the offer was so strong that they signed it right away.

Of course, I was lucky enough to be listing a great property. Likewise, a POD was rented, and the home decluttered and nicely staged ahead of time, so it showed extremely well. But I really think the broker tour is what lead to a real success story.

The buyers agent had been working with her for over 4-months and the just couldn’t find the right home. So when the agent saw this listing she know right away it was going to be a match, and proving to her buyer that this agent was in tune with the buyer’s needs.